YOMACREATIVES / INDEPENDENT CREATOR PARTNERSHIPS
UK-based. Non-exclusive.Paid partnerships across social platforms. Find the right creator, format and audience for your brand, from video and posts to live content and audio.
Platform, format and creator availability are agreed for each brief.
Different sides.PRODUCTS WITH A STORY TO TELL
01Technology & AI 02DIY & tools 03Home & gardenThoughtful sourcing.
Content with context.
OUR INITIAL FOCUS
We start with the product, the audience and the way the creator makes content. These are the sectors at the centre of our research.
Technology & AI
Software, devices and ideas explained through the content people already come to learn from.
DIY & tools
Tools, materials and practical products demonstrated as part of a build with a real purpose.
Home & garden
Useful products introduced through spaces, routines and projects audiences can recognise.
WHAT YOU BRING / WHAT WE BRING
Start with an idea, an audience and a budget direction. We help turn them into a partnership both sides can agree to.
Creator options with the reason for the fit: content, audience, recent comparable performance and relevant sponsorship context.
Proposed formats, creator rates, brokerage fees, timing and deliverables, with availability checked as discussions progress.
The agreed brief, product logistics, approval milestones and publication details kept in one conversation.
Delivery evidence and the metrics agreed at the start, with the source, measurement window and any limits made clear.
Scope, creator participation, fees, usage rights and reporting are confirmed in writing for each campaign. Sending a brief creates no commitment.
Start with your requirementsHOW WE ASSESS THE FIT
A large follower or subscriber count is a starting point. A useful recommendation needs a closer look.
Explore the brand journeyWho the content reaches, the countries that matter to your campaign and how closely the topic fits your product.
Recent content in the relevant platform and format, typical performance and the way a product could naturally belong in the creator’s work.
Creator interest, availability, existing commitments, product suitability and the scope both sides are comfortable with.
A research lead is a starting point. Participation, rates and permission are confirmed with the creator or their manager.
FROM FIRST BRIEF TO AGREED CAMPAIGN
THE BRIEF / BRAND PERSPECTIVE
Tell us about your product, the audience you want to reach, your timing and your budget. A starting point is enough; we can discuss the details together.
Your goals set the direction.THE MATCH / BRAND PERSPECTIVE
We research relevant creators and review how their content and audience fit your brief. Introductions and proposals progress with the people involved.
Audience fit comes first.THE AGREE / BRAND PERSPECTIVE
Both sides agree the deliverables, timing, fees and usage in writing before committing. Clear expectations give the partnership a stronger start.
Clear terms. Shared expectations.THE GO LIVE / BRAND PERSPECTIVE
From the agreed brief to publication, we coordinate the next steps and follow through on the deal.
From introduction to publication.AGREE THE MEASURES BEFORE YOU START
Here’s an illustrative reporting outline. The final scope and available data are agreed for your campaign.
A booked slot or approved draft is not evidence of publication.
Use the measure appropriate to the platform and format. Availability depends on agreed access; views, impressions and unique reach are different measures.
Conversions and revenue are reported only when evidence supports them. No sales or return is guaranteed.
WHAT A BRIEF COULD LOOK LIKE
Fictional worked example · not a client campaign
Here’s how a starting idea could become a creator partnership. No brand, creator, budget or campaign result is being represented here.
A fictional raised-bed kit for UK home gardeners. The aim is to help viewers understand the product through a useful garden build.
Research gardening and DIY creators on relevant platforms. Review comparable content, recent performance, audience countries and content style, then discuss interest and availability.
An idea to discuss: a creator-led garden build, shared as a Reel, a video or a project post on the platform that fits. Agree the format, call to action, sponsorship disclosure, approvals and any usage rights in the brief.
Confirm the budget in GBP, creator rate, brokerage fee, dates and deliverables in writing. After publication, review the live content and the reporting agreed for the campaign.
The scope is illustrative. Availability, pricing and outcomes are not guaranteed.
Tell us about your productABOUT YOMACREATIVES
YomaCreatives is a UK-based, independent sponsorship brokerage connecting brands and creators across social platforms, from the first brief to the agreed campaign.
We work non-exclusively and alongside existing talent managers. Creators choose the opportunities they consider; sharing a channel does not appoint us as its representative. The brief, fees and terms are agreed in writing before either side commits.
A FEW USEFUL ANSWERS
Clear expectations from the start.
No. YomaCreatives is an independent, non-exclusive sponsorship brokerage. Registering your interest does not appoint us as your representative or stop you working with other brands or agencies.
Yes. We work alongside existing managers and respect the creator relationship. Use the creator form and include your role and any relevant details in the message.
Start with the product, the audience you want to reach, a budget and currency, and the timing. If you already know the platforms or deliverables you want, include those too.
No. You choose which opportunities to consider, and a sponsorship depends on a suitable brief and agreement on both sides.
Deliverables, timing and fees are agreed in writing for each deal before either side commits. Sending an enquiry creates no commitment.
A GOOD BRIEF STARTS A CONVERSATION